Naming — Context:
Within the constant transformation we live in, the energy sector is one of the most volatile: new tariffs and taxes, shifting regulations, new competitors entering the market…
All of this happens against a backdrop of misinformation, with consumers demanding more control and transparency over their bill.
A change is needed. And in our case, that change is called…
Revoluz
- The revoLUtZion that opens the door to the energies of the future. ("Luz" = light/electricity in Spanish.)
- The revolution that will shed light on a sector that has been opaque to consumers.
- A necessary, market-pioneering revolution captured in a memorable, simple word.
Copy:
It's paradoxical that the energy sector is one of the most opaque to the consumer. We need to shed light on the market, regulations, alternatives…
That's why we say:
We light up your electricity bill.
Identity:
Simplicity, clarity, sustainability — these are some of the qualities we looked for in the visual identity, and they place it exactly where it needs to be, leaving the door open to whatever the future may bring.
